Navinn Nava

Hedonist: From Access to Excess

The Media has conditioned us to become mindless consumers. Advertisements are marketed to us 24/7. It is what we fixate on and it serves as a constant distraction. The "fix" is only temporary and the pleasure derived from this is the most superficial form of satisfaction. "Hedonist: From Access to Excess" revolves around consumer's guilty pleasures and overindulgence. By employing satire and exaggeration, these works interrogate the lack of self-control in contemporary society while depicting its excess. Through humor and the absurd, these works aim for the audience to question their relationship with both advertising consumption.