Hedonist: From Access to Excess
The Media has conditioned us to become mindless consumers. Advertisements are marketed to us 24/7. It is what we fixate on and it serves as a constant distraction.
The "fix" is only temporary and the pleasure derived from this is the most superficial form of satisfaction.
"Hedonist: From Access to Excess" revolves around consumer's guilty pleasures and overindulgence. By employing satire and exaggeration, these works interrogate the lack of self-control in contemporary society while depicting its excess. Through humor and the absurd, these works aim for the audience to question their relationship with both advertising consumption.
The "fix" is only temporary and the pleasure derived from this is the most superficial form of satisfaction.
"Hedonist: From Access to Excess" revolves around consumer's guilty pleasures and overindulgence. By employing satire and exaggeration, these works interrogate the lack of self-control in contemporary society while depicting its excess. Through humor and the absurd, these works aim for the audience to question their relationship with both advertising consumption.