What inspired you to choose how people load their cars at IKEA and how people utilize their garage boxes? How did you choose your subject matter?
Daily life is my source of inspiration. When I’m somewhere and have to wait or have time to spare, I take that opportunity to observe everything around me and get inspired to new ideas. That is how all my work has started up to now. I think in photo series. When I see a fascinating subject, I think: what will it be like if I make a series of it? When it think gets more interesting in a series, I start it. I like to use topics that already contain some sort of framework, like the car a IKEA and the garage-door. Within the framework, something different always happens.
Interesting behaviors will then automatically emerge in the series. So I choose a subject that has different outcomes per ‘’person/case’’, that is the power of the subject and the power of the photographic typology.
Everything in a shopping day at IKEA is recognizable. Like the tired faces at the end of the checkout, the hot dogs…. But the packing-up-moment I love the most. The garages inspired me because of the curiosity that everyone has when people walk past them in the evening. The light then shines out and your eyes are drawn in because you wonder what’s going on in there. The subjects I photograph are specific moments that you would never really want to capture or remember yourself. They aren’t ‘’instagrammable’’.