Documenting The Ordinary


Rosalie van der Does on documenting the ordinary

Rosalie van der Does is a Dutch photographer with a diploma in both Applied Photography and Visual Communication. While she often works on assignment, her personal projects have much to do with documenting patterns of human behavior that one can find in everyday environments. For example, her series “Picking and Packing” (Shoppen En Proppen) documents how different people load their purchases at IKEA into their cars. “Saved Love” (Opslag Verliefd) looks at the myriad of ways Dutch citizens have put their tiny, yet ubiquitous “garage boxes.”

Both of these projects document slices of everyday life, and the fact that the projects are done as a series allows us to see both the similarities and differences in how we as a human species organize little bits of our daily lives. While you document the ordinary, there are many authentic human experiences to choose from.


What inspired you to choose how people load their cars at IKEA and how people utilize their garage boxes? How did you choose your subject matter?

Daily life is my source of inspiration. When I’m somewhere and have to wait or have time to spare, I take that opportunity to observe everything around me and get inspired to new ideas. That is how all my work has started up to now. I think in photo series. When I see a fascinating subject, I think: what will it be like if I make a series of it? When it think gets more interesting in a series, I start it. I like to use topics that already contain some sort of framework, like the car a IKEA and the garage-door. Within the framework, something different always happens.

Interesting behaviors will then automatically emerge in the series. So I choose a subject that has different outcomes per ‘’person/case’’, that is the power of the subject and the power of the photographic typology.

Everything in a shopping day at IKEA is recognizable. Like the tired faces at the end of the checkout, the hot dogs…. But the packing-up-moment I love the most. The garages inspired me because of the curiosity that everyone has when people walk past them in the evening. The light then shines out and your eyes are drawn in because you wonder what’s going on in there. The subjects I photograph are specific moments that you would never really want to capture or remember yourself. They aren’t ‘’instagrammable’’.