Fiera di Essere Fiera (Proud to be a Wild Beast)
In this project I focused on the role of photography as an autonomous entity, a cognitive tool able to have a visual and semantic independence. Within my research I believe images cannot merely represent reality anymore because they are not able anymore to describe the complexity of contemporary world. An authorial interpretation is needed, able to transform reality into a tale of that same world, opening therefore its representation and returning world’s complexity. Therefore I explored possible alternatives of communication which could expand an archive of images and references of the contemporary, open to osmosis among various disciplines, media and knowledge. Photography is a language and, as such, could vary meaning according to the context and the gaze oh who is looking.
What do words mean and how an effective communication is established? Which is the role of a language?
According to Wittgenstein reality is able to show while just language can speak. But the language can speak to the world just if a shared logic, which must strictly reflect reality, has been adopted. In this project I instead decided to focus on discarding the logic of reality. I chose an art fair as the element of investigation. Fiera in Italian means fair but it has also an additional meaning of wild beast. Adopting the second meaning of wild beast I used photography as a cognitive tool, searching for the body the beast could have, its fur, its glimpse, the environment where it would live and take shelter within the stands and the venue of Artefiera 2017, one of the leading Italian art fair.
What do words mean and how an effective communication is established? Which is the role of a language?
According to Wittgenstein reality is able to show while just language can speak. But the language can speak to the world just if a shared logic, which must strictly reflect reality, has been adopted. In this project I instead decided to focus on discarding the logic of reality. I chose an art fair as the element of investigation. Fiera in Italian means fair but it has also an additional meaning of wild beast. Adopting the second meaning of wild beast I used photography as a cognitive tool, searching for the body the beast could have, its fur, its glimpse, the environment where it would live and take shelter within the stands and the venue of Artefiera 2017, one of the leading Italian art fair.